The Solution
Most businesses make the mistake of running ads with generic marketing copy, creatives and call to actions. Their marketing campaign looks like every ad out there resulting in big spends with nothing much to show for it. Through our proven process, we’ve helped our client develop a campaign from scratch that helped them achieve a steady stream of low cost high quality leads.
Messaging and Positioning
First, we researched their target market, and identified the specific pain points that their customers face. Based on this information, we carefully crafted personas (i.e. niche audiences) that enabled us to get inside into the mindset of their market.
After crafting all these personas, we performed a methodical testing and identified the winning personas that we will focus on for the campaign.
Based on these winning personas, we meticulously developed their messaging and positioning that enabled our campaign to cut through the noise and speak directly to their targeted audience
.
Funnel Build
Second, we built their funnel end to end and created all landing pages and integrations. We also embedded automations that reduced the client’s workload. After the funnel is built, we set up and launched the Facebook ads that drove traffic into the funnel. Within the first hour of launch, we already got leads coming in!
Scaling and Optimisation
Lastly, we tracked and monitored the results we’re getting, and made adjustments accordingly. Additionally, we also run evergreen retargeting campaigns being aware that the buying cycle in the property industry spans from 1 to 12 months! As an ongoing process, we consistently test new headlines, ad copies, creatives and different angles to continually scale and optimise.
